Hello, everybody! Hope all is well. I’m going start writing a weekly blog, though I’m not even completely sure what that is to be honest. I don’t think I’ve ever even read one, let alone written one.
I’m a newspaper/television guy. I’m old. 53 now. Anyways… What’s going on? Well, a lot! The problem of drug addiction and alcoholism is worse than ever. The medical profession is now competing with the drug cartels for our business, and they have the insurance companies on their side.
The impact on the drug market is huge. Doctors, posing as healers, are putting more drugs on the street, to be abused and profited off of in the black market, than the youth of America can gobble up. If I was a Mexican drug lord, I’d be concerned.
That’s just on the supply side. On the demand side, we see the need for good quality help and support to get and stay off this stuff. Unfortunately, we are in bad shape in this department. The last few years have seen the rise in high-end/low-quality bullshit, ‘do whatever you want’ treatment. This style of treatment, most famously, is centered in Malibu, California – a little beach getaway hamlet near Los Angeles.
I’ve spent the last two years of my life out there, trying to figure out what the fuck is going on. Internet marketing is what’s going on. The con artists and snake oil salesmen who own these rehabs have poured money into things like Search Engine Optimization and pay-per-click advertising.
This has the effect of pricing out high-quality, low-cost, and actually effective treatment centers. So when you google ‘rehab,’ your search results are dominated by all the $60,000 per month Malibu rehabs. These places pop up like they are the best, most dependable, highest quality treatment options. It is almost certain that, in this Wild West rehab gold rush, they are not. They simply spent the most money to appear as the best.
It’s really interesting how treatment has gone from being run on word-of-mouth referrals, with an emphasis on highly experienced and skilled staff, to a marketing effort that is focused on a ridiculously priced shell game in just ten short years. So, ‘Buyer Beware!’ I say to you, the consumer.
On the positive side, people are still getting sober. They are turning their back to the dark, and embracing the light. It’s just harder and more complicated than it used to be.
I always think of what Bill Wilson said when asked what would happen if AA ever lost it’s way, if it was corrupted or became cult-like, religious or close-minded. He said, and I paraphrase, “Wherever two alcoholics really want to heal, and are honest with themselves and each other, sobriety and the spirit of healing will always be there!” I couldn’t agree more.
And this is the spirit in which I’ve jumped into the Belly of the Beast – Malibu, California – to launch a new experiment in the way treatment is done. We are going back to the basics at Alo House.
We are offering treatment at half the price, and twice the effectiveness. Or as the iconic American designers, Charles and Ray Eames, put it: “The Best for the Most for the Least.” Stay tuned for more news on how our velvet revolution in Malibu unfolds… Have a great day!
Also, feel free to email me at firstname.lastname@example.org with comments, questions, or just to talk!